Design is your last layer of differentiation. Get it right.
The big AI labs already own the foundation models and the data. What’s left — the place you can still compete — is experience. And experience is design.
Every $1 invested in UX brings a return of $100 — a ROI of 9,900%.
Companies that prioritize UX have lower customer acquisition costs, lower support costs, and higher customer retention.
The new stack
AI is the engine
Data is the fuel
Design is realization of value
The title may be clear, but the expectations rarely are. Many founders assume great design will lead to better product — but without clear structure, strategic trust, and the right system, even top talent can stall.
You know you need “Design,” but not the kind you bolt on. Not a team to “polish the UI” or “own the Figma file.”
This is a new kind of design team — built for the age of AI. You need a team that doesn’t just make things usable. You need a team that makes your product feel inevitable — intuitive, human, and deeply aligned to customer value.
We help you build (or fix) a design team that earns its seat by accelerating strategy, shaping product direction, and creating real, defensible value — fast.
This isn’t about making things look better.
It’s about making your product mean something.
“Brett turned the uncomfortable conversation we’d been avoiding for years into a playbook for all the functions”
CEO, (Unicorn Use Analytics Platform,
San Francisco, CA)
How We Can Help
We meet you where you are and move fast toward clarity, speed, and delivery.
Here’s how we support founders who believe in design, but need it to start delivering:
Hire Your First Designer or Design Leader
We help you define the role, source the right candidate, and set them up to succeed — with clear expectations, decision authority, and the right connection to product and engineering.
Fix the Design Team You Already Have
If things aren’t working, we’ll assess the root cause — skills, structure, or system — and guide you through the reset. You don’t have to start over. You just have to start fixing the right things.
Fractional Design Leadership
Not ready to hire full-time, or need a seasoned partner to stabilize things now? You’ll get senior design leadership — from me or someone on my team — to drive clarity, unblock teams, and make Design perform.
The Acceleration Sprint ®
A 2–3 week working sprint that uses AI-powered tooling and hands-on coaching to ship a real product — while transforming how your team works across functions.
It’s not just strategy. It’s not just output. It’s both, in motion.
Why Now?
Design isn’t going back to how it worked before.
With AI collapsing timelines, collapsing loops, and collapsing roles, the ambiguity around Design’s value will only grow if you don’t define it now.
We help you make design visible, valuable, and fast — before misalignment costs you more time and talent.
“Brett expected the team to deliver like they were part of the business but the rest of the org just wanted Design to unblock them, so we ran into issues pretty quickly.”
Founder/CEO
NFT Art Startup, New York, NY
Book an appointment.
No pitch. Just traction.
Let’s figure out if we can help, and how fast we can get moving.
You’re here because something’s not working, or not working fast enough. This 30-minute consultation is free, confidential, and focused on clarity.
Bring the real story. We'’ll bring perspective, pattern recognition, and a recommendation on how to move forward.